Talent manager Toyosi Etim-Effiong say Nollywood actors suppose get more chance to share from film commercial success after dem collect their first acting fee. Her idea put the negotiation around production, no be only performance for screen, for centre of the matter.
For Moonshot 2026 for Lagos, the That Good Media founder say some people for the industry don dey negotiate extra payment wey depend on how film perform. She want make this kind arrangement common more, and she see professional managers as important people to make am work.
Acting payment and share from later earnings get different purposes. Upfront fee pay for work wey people agree to do. Payment wey depend on performance need another agreement and the conditions inside am. Because film popular no mean every actor go automatically collect extra money.
The details matter as much as the percentage. Deal need explain which earnings count, when payment suppose come, how dem go report results and which costs dem go remove. Without clear terms, two people fit use the same word, profit, but expect different things.
For actor, timing matter too. Guaranteed fee and possible future payment no be the same thing. Negotiation need consider work wey person go do now, uncertainty about later earnings and whether actor fit get reliable information about how the production perform.
Etim-Effiong also say creative industries need trained people wey fit turn talent into career wey go last. Her point about managers go beyond finding next role: representation fit include checking offers, arranging opportunities and helping creative person understand the business behind the work.
Na negotiated arrangements dem dey discuss, no be new payment rule for the whole industry. No single deal go suit every production or performer. The useful next question na whether more projects fit make their terms clear enough for everybody to understand wetin commercial success go pay.
